Design Brief

Design Brief

Problem statement

Design a new logo for a young, up-and-coming graphic designer

Client profile

You are a young designer, looking to promote yourself to both graphic design agencies and potential clients through various promotional methods.  You hope to use self-promotion in order to secure work as a graphic designer within an advertising agency, or as a freelance designer.

Aims and Objectives

The main aims and objectives are as follows:

·         Promote yourself to potential employers

·         Show the high standards others can expect from your design work

·         Give your brand an air of professionalism

Target Audience

The target demographic is as follows:

·         Heads/managers of design agencies or small to medium sized companies

·         25-55 years old

·         People with an interest in and knowledge of design

·         People from a business background

Deliverables

The client will receive the following

·         Print-ready logo artwork files: PDF and AI

·         Screen-optimized logo artwork files: JPEG and PNG

·         Design Board PDF

·         Business-card design (double-sided) print-ready file: PDF

·         Web banner design: PNG

·         Blog site showing all work towards final piece

·         Any font licenses and font files that may be used to complete the project

Project timeline

All work needs to be initially presented on the 12^th December

Any additional work will be accepted up to 30^th January

This is the mind map that I have created so I have an idea of what to add to my business card and what the business card is going to be for. It also gives me information about my client before I start designing my business card.

I have also looked at other logos from different stores to help me design my logo in terms of shape, colour and font so I have an idea of what I should use on my design and also business card to make it look professional.I have also bullet point some information on some of the logos that I have researched to give me a brief idea. .